The success of INSIGHT Health is based on finding individual solutions to problems in the pharmaceutical industry for Healthcare providers, doctors’ associations, hospitals, scientific institutes, the government and other decision makers in the Healthcare market.
INSIGHT Health has established partnerships with other leading healthcare providers, offering market data and services in Europe, Latin America and the CIS markets. Prior to establishing his own company, Mr Lederer gained over 30 years of experience in the international healthcare industry at companies like IMS, Ciba Geigy and Madaus. Mr Lederer lives with his family near Frankfurt am Main.
WEM News: What is a source of motivation for you?
ROLAND LEDERER: My motivation is primarily based on my thirty years of experience in the pharmaceutical industry. Moreover, I see a big need for transparency in increasing patient involvement in order to eliminate over- and under-medication.
WEM News: As a child, what did you want to be when you grew up?
LEDERER: A pilot!
WEM News: What books or films inspire you?
LEDERER: In God’s Name by David A. Yallop. I was astonished by the network and the history of the Vatican.
WEM News: What country/city do you like most, or have you always wanted to visit?
LEDERER: I always fall in love with my home region of Bavaria, particularly Munich. The place I have always wanted to go is St. Petersburg, in Russia, to see the White Nights.
WEM News: What has been the most successful decision you’ve made in your life?
LEDERER: There were two important decisions. The first was deciding to enter the healthcare industry, and the second was setting up my own company in order to be more independent from the decision-making processes of the multinational corporations I was working in. I enjoy not always putting commercial interests first and instead trying to understand patients’ real needs with the help of public health research.
WEM News: Who is the person you admire most, and why?
LEDERER: Konrad Schily, the founder of Witten/Herdecke University. Despite all the opposition and resistance Mr Schily had to overcome, he realised his vision of a private university where basic knowledge of philosophy and psychology is required of all students.
WEM News: What kind of management advice would you give to a young Pharma manager starting his or her career?
LEDERER: A young manager needs perspective on what the healthcare industry is like. This should include an understanding of both healthcare providers and patient needs, which are different from country to country. The best manager is one who can spot trends ten years in advance.
WEM News: What role will market data play in Pharma managers’ decisions in the next ten years?
LEDERER: Market data is a must. It will be much more detailed in ten years. The power to make decisions on products will shift more and more from doctors to healthcare providers and patients. In general market data will be as important in the future as it is today, offering possibilities for managers to observe trends. This includes which market niches and emerging markets to seek out.
WEM News: Is there anything you can’t say “no” to?
LEDERER: I enjoy homemade brandy – pear or apple, for example