+49 30 648 35 164 service@chameleon-pharma.com


Ukraine: an enticing OTC and Prescription Drugs market at the border of Europe

In Ukraine, a new wave of healthcare reforms is also on its way. Life expectancy is relatively low, and the country’s health­care sys­tem lacks transparency. Both healthcare experts and the Ukrainian population itself are press­ing for effec­tive steps to improve the cur­rent health­care sit­u­a­tion.

As reported by the Gorshenin Insti­tute, 92% of the pop­u­la­tion in Ukraine desires healthcare reform. The Ukrain­ian Pharma mar­ket is again one of the fastest grow­ing in Europe, and high-priced prod­ucts from the West are not only in demand, but also exhibit good growth. In contrast to Rus­sia, for exam­ple, Ukraine cur­rently charges no VAT on med­i­c­i­nal prod­ucts. Experts hope that the intro­duc­tion of a spe­cific VAT will pro­vide the finan­cial basis for a health­care sys­tem.

Kaza­khstan and Azer­bai­jan have smaller, yet steadily grow­ing, mar­kets in the CIS region as well. Despite their cur­rent dis­tance from the TRIUMPH markets, Kaza­khstan and Azer­bai­jan are already exhibiting viable and inter­est­ing mar­kets, with con­sumer prices far exceed­ing those of the Russ­ian mar­ket. Like­wise, Poland, Roma­nia, and Bul­garia also exhibit great poten­tial to develop within the TRIUMPH markets frame­work in the future.

To date, many health­care com­pa­nies have over­looked these EU mar­kets, where growth poten­tial reaches into the dou­ble dig­its. The requirement of sus­tain­able growth unfor­tu­nately excludes Kaza­khstan and Azer­bai­jan from being counted among the strictly defined TRIUMPH Emerg­ing Mar­kets. These facts, how­ever, should not deter companies from keep­ing a close eye on the devel­op­ment of such promis­ing mar­kets. The same could be said for other sim­i­larly grow­ing mar­kets, like those in the Czech Repub­lic and Slo­va­kia.

CPC Press Releases on Ukraine: 

Ukraine: the pharmacy market segment

The Ukrainian OTC and pharma market in 2035

USD 2,2 Billion

OTC and pharma market size, ex-factory


OTC and pharma market growth

Ukraine in numbers

Total population

Male/Female ratio

Population growth

Birth rate

Mortality rate

Life expectancy

Interested in this market?

We are ready to support you in Strategy, Marketing, Systematic International Company Partner Identification, Commercial Due Diligence, Business Development, Acquisition Search, Regulatory projects, and more in order to ensure your growth.