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Turkey: a strategic Self-Medication and Rx market at the border of Europe

Turkey may be at the border of Europe, but its self-medication and Rx market are at the heart of European strategies as it became an efficient manufacturing hub full of potential. 

Turkey, the land of the Seljuks and Ottomans, is a coun­try at the gate­way between Europe and Asia. Turkey has been a com­pet­i­tive coun­try since the beginning of civilization—and as today’s Pharma indus­try gains momentum there, the coun­try promises qual­ity partnerships, rigorous challenges, and, yes, even more competition.

Turkey has taken many steps towards a work­ing health­care sys­tem. The Health Trans­for­ma­tion Pro­gram, implemented in 2003, aimed at increasing the qual­ity and effi­ciency of the health­care sys­tem and enhancing access to health­care facil­i­ties. 

The Turkish OTC and pharma market is the 18th largest in the world and reached a worth of US$ 7Bn in 2020. The OTC and pharma sales experienced a CAGR of 12% between 2010 and 2020. According to CPC forecasts, the market should be worth US$ 18,7 billion in 2035, at ex-factory levels.

There are many OTC, Med­ical Device and Food Sup­ple­ment com­pa­nies sell­ing West­ern Euro­pean prod­ucts to huge suc­cess. 

Turkey is geographically close to some of the biggest OTC and pharma import markets and has become a manufacturing hub for Europe. As a candidate for the European Union, Turkey also implemented changes regarding drug regulation to align their OTC and pharma market with European countries, making exports easier.

Cur­rently, Turkey has a pop­u­la­tion of nearly 82 mil­lion. In com­par­i­son to the coun­tries surrounding it, this is a rapidly increas­ing birth rate. It’s no stretch to say that Turkey is one of the lead­ing phar­ma­ceu­ti­cal mar­kets in the world, burst­ing at the seams with pos­si­bil­i­ties.

To help you work your way into this teem­ing mar­ket, we at Chameleon Pharma Consulting Group have devel­oped a sys­tem­atic part­ner search process to iden­tify your best-fit­ting part­ner in only 10–12 weeks. The Chameleon Pharma Consulting Group approach will allow you to save time on the ‘get­ting-to-know-you’ meet­ings with pos­si­ble part­ners, as well as cut down on your travel costs and make you feel confident that you have the best part­ner for sales growth. To ana­lyze the Turk­ish mar­ket specif­i­cally, we use a SWOT analy­sis, which always offers many inter­est­ing out­comes. Despite its risks, the Turk­ish mar­ket is loaded with growth and poten­tial. 

CPC Press Releases on Turkey:

Turkey – TRIUMPH country

Turkey OTC and pharma market in 2035

USD 18,65 Billion

OTC and pharma market size, ex-factory


OTC and pharma market growth

Turkey in numbers

Total population


Population growth

Birth rate

Mortality rate

Life expectancy

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