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Despite increas­ing infla­tion and man­u­fac­tur­ing costs, the Argentinean phar­ma­ceu­ti­cal indus­try has man­aged to keep drug prices low. In order to increase afford­abil­ity and main­tain growth, the gov­ern­ment decided to pro­vide a dis­count of 30% across 600 var­i­ous drugs.

The effort was very suc­cess­ful, so demand has con­tin­ued to rise sig­nif­i­cantly. Generally, the Argentinean phar­ma­ceu­ti­cal mar­ket is dom­i­nated by local play­ers that hold a 55% share (lead­ing com­pa­nies are Roem­mers and Bagó). Nev­er­the­less, the demand for innovative and niche products in Argentina creates big opportunities in this promis­ing mar­ket.