To enter new international countries is a challenging and very time-consuming process in which a great deal of prior planning and evaluation is necessary. In order to make this process more transparent, this article describes a systematic approach on how to enter the most promising Pharma and Consumer Health market. The approach includes five fundamental steps:
- international own product portfolio analysis and selection,
- country analysis and selection,
- market entry planning and strategy, and finally
- the regulatory process and the local company partner selection process or other market entry possibilities.
- International Systematic Product Portfolio Analysis
<< The outcome of this first step is the identification of key products that can go international to gain further revenue>>
- Systematic Country Selection
- Product & Country Matrix Analysis
<<We identify the right registration category and strategy, options for fast track registrations and product labelling >>
- Local Partner Company Identification and Selection Process
<<A screening of all available partners should be conducted to assess which company perfectly fits your requirements and product segments. >>This systematic approach designed by CPC will result in the identification of countries that should be in focus in the next 3-5 years. You will know which countries to harvest in the coming years and which countries to enter with additional products. In a joint project with CPC you will be able to save a great deal of time and travel costs thanks to our systematic approach. You will also be able to increase your company’s value thanks to our expertise conducting structured country and product portfolio analyses, our regulatory knowledge and our unique development of a fitting market entry strategy. How to make it happen? We at CPC (Chameleon Pharma Consulting), are OTC & Pharma experts in the Emerging Markets and Europe with more than 20 years of experience. We can support you, whether by identifying and assessing your international portfolio or by finding your most suitable local partner. With our longstanding network and knowledge of the industry, we can assist you in the development of your international Pharma strategy, which saves you both time and money. For more details on how we operate and on specific steps, feel free to contact us anytime.