Establishing International Business & Market Entry

New Challenges in Global Pharma and OTC

Emerging Markets will remain leading growth drivers for the OTC and Pharma Rx industry for at least the next 10 years.

The Pharma and Consumer Health industry is going through challenging times—which means now is the right moment to turn your attention towards new, growing countries and market segments. Think about it: while developed markets are likely to slow down their economic growth to 2-4% in the near future, Emerging Markets will show incredible growth rates of 12-14% each year.

Pharma Market Growth Forecast: Emerging Markets vs. Mature Markets

Figure: Pharmaceutical Market Value and Growth Forecast

The Pharma and Consumer Health industry is going through challenging times—which means now is the right moment to turn your attention towards new, growing countries and market segments. Think about it: while developed markets are likely to slow down their economic growth to 2-4% in the near future, Emerging Markets will show incredible growth rates of 12-14% each year.

Pharma Market Growth Forecast: Emerging Markets vs. Mature Markets

Due to rapidly growing economic drivers, Emerging Markets will soon undergo many dramatic changes: they will increase in size, raise their healthcare expenditures, and greatly develop their economies as a whole.

Importance of Emerging Markets in a Global Context

Figure: Development of Pharma Market by Region

Many leading experts point out that many companies have not realized the full potential of international Emerging Markets while competing on their home market. Because Emerging Markets develop and grow so quickly, companies should seriously consider switching their focus and investments to growing international countries.

International Focus Strategy  

Figure: Switching from your home market focus to international market focus

The Systematic Way to Gain International Revenues

CPC has a team of Healthcare Consulting experts with long-standing experience in Emerging Markets. We at Chameleon Pharma Consulting help our clients to establish new business and gain additional sales in growing Healthcare Markets. After accomplishing many international projects, we have developed our own approach, which we have fine-tuned over the last five years: the Systematic International Partner Company Identification. (Click here to read more)