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Aerial view of the Corcovado and the city of Rio de Janeiro in Brazil

Featured image: Photo by Raphael Nogueira on Unsplash

The Brazilian Consumer Healthcare and Prescription Drugs market, and its opportunities

Brazil’s Consumer Healthcare and Prescription Drugs market is developing into a truly enticing opportunity you should definitely consider if you are trying to develop your business internationally and in Latin America. 

The Brazil­ian consumer healthcare and pharma mar­ket ranks first in Latin Amer­i­ca, and is expected to be worth USD 62 Billion in 2035 at ex-factory level, according to Chameleon Pharma Consulting estimates. The federal state employs a decentralized, universal health system. The system works through a cooperation between the federal state, and municipal governments. Care is delivered by the municipal and state governments, while the federal government provides the funding through tax. All residents and visitors are able to receive free healthcare. As such, the government in Brazil necessarily plays a major role in the healthcare industry.  

There is ample room for partnership opportunities in Brazil, as the country has a budding OTC and pharma manufacturing industry with major local and international titans who hold considerable weight in the market. The 5 largest players in terms of value are: Grupo NC; Sanofi; Hypera; Eurofarma and Ache. These three firms cover the majority of market segments including prescription, hospital, OTC, food supplements and generics. 

If you are planning on entering Brazil, our expertise and long standing network can support you. The Chameleon Pharma Consulting Group has extensive OTC and pharma expertise in Latin American markets, and we would be thrilled to support you to take advantage of the opportunities this region has to offer!

The Brazilian OTC and pharma market in 2035

OTC & Pharma Market size, ex-factory


OTC & Pharma Market Growth

Brazil in numbers

Total population


Population growth

Birth rate

Mortality rate

Life expectancy

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