About us


„Dear Reader!

Growth strategies in the Healthcare Industry, such as Consumer Health, Pharma, Medical Devices, Cosmetic, are becoming more and more dependent on expansion into the emerging markets. There is a lot of growth in Latin America, Asia, CIS, CEE, Middle East, as well as selected European segments.

Looking ahead, we should say that developing countries offer the biggest growth opportunities for the next 10-20 years, but in order to participate, companies will need to navigate individual markets‘ intricacies, tailor commercial models, and identify the fitting Partner.

All of our Experts have a minimum of 20 years of experience. We are here to support you on Strategy, Marketing, International Systematic Distribution Partner Search, Commercial Due Diligence, Business Development and Regulatory projects in order to insure your growth. We are looking forward to working with you.“

Reiner Christensen, Chameleon Pharma Consulting


Reiner Christensen´s CV

Our Mission

To be your trusted advisor on global understanding of industry opportunities and challenges in the healthcare industry of the Emerging Markets in Asia, Latin America, CIS, Middle East, as well as in the European region.

 the Emerging Markets in Asia, Latin America, CIS, Middle East, as well as in the European region

Our Principles


We provide our clients with a wide range of Consulting Services focusing on Consumer Healthcare, Pharma Rx, Cosmetics, Food Supplements, FMCG, Wholesale, Retail and Production.


With many successful projects under our belt, various best practices were developed that our clients can get the benefit of. Our team consists of specialists with considerable experience across Strategy, Marketing, Business Development, Commercial Due Diligence, Licensing, M&A, and Regulatory processes.

Emerging Markets, Strategy, Marketing, International Business, Licensing and M&A, Registration Process, Regulatory, Executive Search, Market Reports and Analysis, Commercial Due Diligence, OTC, Pharma Rx., Medical Devices, Derma, VMS, Europe, Asia, CIS, CEE, Latin America

Areas of Expertise


The interests of our clients always come first. We endeavor to anticipate rapidly changing needs of our clients and to assist them in reaching their strategic goals. Honesty and integrity are at the heart of our business.